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The user interface of a product or service is where your users connect with you and your brand intimately.

First impressions matter – and if new users and/or potential customers don’t like what they see at first glance, you might never get another chance to convince them otherwise.

Over the longer term a good UI, giving a seamless UX, can make technology shine. A bad one will leave those users that get past the initial reaction frustrated and unable to work effectively or productively, and leave customers switching off – no matter how beautiful your back end is.