We were hired by investment bank Sett & Lucas to rebrand the company. We started with a new corporate identity, based on their original logo, but modernising the look and introducing a new branding element in the form of the red serif on the ampersand. We tweaked the design of the ampersand to make the serif also work as an arrow icon, which is now used as a design element in the website, video etc.

Sett & Lucas logo