Sett & Lucas are an established financial organisation with locations around the world, but their brand had become stale and outdated over time.
They hired us to rebrand the company and produce a new corporate website and video.
They wanted to keep the essence of their original logo, as it had been in place for a long time, but they were aware of the need for an update to the logo and the company’s brand overall. We worked with the existing elements, chose an new, more streamlined serif font and made the ampersand into a feature, separating out a serif from it and turning it into an arrow, which then became the unifying branding element, used throughout the video and the website.
We developed the fully responsive website to be high-impact, with the video appearing full-screen on the homepage, while the back end is be easy to use, for them to update and add content as required.