HeavyLight redesigned the branding for financial organisation Sett&Lucas, and created a new promotional video and website under that brand.
They wanted to keep the essence of their original logo, as it had been in place for a long time, but they were aware of the need for an update to the logo and the company’s brand overall. We worked with the existing elements, chose an new, more streamlined serif font and made the ampersand into a feature, separating out a serif from it and turning it into an arrow, which then became the unifying branding element, used throughout the video and the website.
This brand is also reflected in the work HeavyLight have done on Zurik – a financial regulation tracking product, backed by Sett & Lucas.
The stand won the IBC award for best shell scheme stand design at IBC 2017. This year we expanded on the pop-art theme of 2016, updating the Lichtenstein-style comic book backdrop and adding some Warhol style cans into the mix, playing on the similarity between BLAM and CAMPBELLS soup. Each ‘flavour’ of the BLAM product has it’s own colour-coded can which were given to prospective clients, filled with freebies and further info.
The judges said: ”Nice smashing cartoon with eye catching graphics. A clear brand message is clearly ‘’ít says what it does on the tin’’
We designed a new responsive web-based tool for Blue Lucy, the ‘Producer Portal’. The application has a touch-friendly, easy-to-use UI for video producers to review, comment on, and approve clips on a laptop or tablet wherever they are. Producers are able to easily set IN and OUT points to comment on specific sequences within clips, and the app can be configured to send the notes and approval / rejection notification to various end points, including the BLAM (Blue Lucy Asset Manager).
We redesigned the UI for SportsData’s web application ‘Skills2Achieve’ to make it more usable and bring it’s visual style up to date. A main focus of the project was redesigning the data visualisations in the reporting section of the app. We started from the ground up, designing and developing completely custom data visualisation tools based around the data itself.
The app tracks pupils’ progress in various physical activities throughout their primary education and creates detailed reports. These help teachers to understand and help pupils based on their individual talents and needs.